Media Training

Understanding how the media works is an essential pre-requisite for public relations professionals, communications executives and managers and company spokespersons.

Obtaining maximum effect on the airwaves or in column inches can make a huge difference to the public and customer perception of your company or organisation.

It isn’t just a case of knowing what to say, it is knowing how you say it that can make the difference.

Our media training workshops will:

  1. Provide a detailed outline of the Irish media landscape
  2. Explain the different approach to news coverage by print media
  3. Explain the different approach to news coverage by broadcast media
  4. Explain what journalists are looking for from a spokesperson
  5. Help you to explain complex issues using simple, concise language
  6. Equip you to anticipate awkward questions from journalists
  7. Prepare for interviews be they on television, radio or for newspapers/magazines
  8. Respond to media queries in a positive, exact manner
  9. Enable you to utilise the use of soundbites on radio/television
  10. Carry out television interviews with confidence and authority
  11. Equip you to use quotes and issue authoritative statements to maximum effect
  12. Help you to maximise opportunities for media interviews

Ken Curran has over 25 years experience working in the media as a regional and national newspaper journalist and editor.
Ken was assistant news editor and business editor with Independent News & Media’s evening newspaper, The Evening Herald. He worked as a general news journalist and sports/news journalist with the group’s daily newspaper, The Irish Independent. He worked as assistant news editor with the Evening Herald before editing the paper’s business pages.
A graduate of the College of Commerce’s Journalism course he worked on regional newspapers the Limerick Weekly Echo and the Connacht Tribune, Galway. He also freelanced as a sports and news journalist for RTE, Irish Examiner, Irish Times and Independent News & Media.
He established Ken Curran Communications in 2002. He has provided media training for a number of key stakeholders and individuals.

Richard Canny has over 20 years media experience. Richard worked as press officer with the Progressive Democrats. He was employed by TV3 as a television news and current affairs journalist. He joined the Athlone Voice newspaper and became deputy editor. Richard is currently editor of the weekly newspaper, the Longford News.

Address: 10 Vernon Court, Seafield Road, Clontarf, Dublin 3. Ireland.
T.+353-1-8533155 F.+353-1-8533160 M.+353-87-2904982  Email: